The googlization of everything6/8/2023 ![]() ![]() According to Harro Haijboer, Googlization seems to be an undisputed term, most of the time the term is taken for fact without critically investigating it. ![]() The term Googlization is not universally accepted as a definition for this phenomenon. ![]() Google has therefore become a giant with complex entanglements with traditional and new media. Google has entered partnerships with established media interests such as Time Warner AOL, News Corporation, The New York Times, and various news agencies such as the Associated Press, Agence France-Presse, and the Press Association. Initially specializing in text-based Internet searching, Google has expanded its services to include image searching, web-based email, online mapping, video sharing, news delivery, instant messaging, mobile phones, and services aimed at the academic community. In 2003, John Battelle and Alex Salkever first introduced the term googlization to mean the dominance of Google over nearly all forms of informational commerce on the web. The rapid rise of search media, particularly Google, is part of new media history and draws attention to issues of access and to relationships between commercial interests and media. Googlization is a neologism that describes the expansion of Google's search technologies and aesthetics into more markets, web applications, and contexts, including traditional institutions such as the library (see Google Books Library Project). ![]()
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